- The Yahoo Sports mobile app will integrate with the mobile sports betting app BetMGM, which will handle the sports betting transactions to allow users to place wagers within Yahoo's app. BetMGM launched in New Jersey in September and is owned by Roar Digital, a joint venture between MGM Resorts and global gambling operator GVC Holdings.
- Verizon Media's Yahoo Sports has entered into an exclusive multi-year partnership with BetMGM to power sports betting for Yahoo Sports and create what it's calling 'collaborative content.
- Yahoo Sports Betting App Chat
- Is Yahoo Sports Mobile App Free
- Yahoo Sports Betting App Cheat
- Yahoo Sports Betting App Games
- Yahoo Sports Betting App Live
It seems everybody wants a piece of the NJ sports betting pie. Even Yahoo. Yes, that Yahoo.
It seems that Yahoo Sports, which boasts 60 million monthly users, will act as a BetMGM affiliate, that is to say it will use its sports content to promote and refer traffic to MGM's sports betting app. According to sources, MGM will share a portion of the revenue generated from bettors referred by Yahoo Sports with the sports media platform.
The Yahoo sportsbook app powered by BetMGM is expected to roll out in New Jersey today. To access, users need to download the Yahoo Sports app on iOS and Android devices or via the web at sports.yahoo.com.
But unlike the other 17 sports betting apps out there in NJ, this one is not exactly taking the betting action.
Instead, it's integrated with the BetMGM sportsbook app.
More about Yahoo Sportsbook and how it works
Fans nationwide will be able to view betting odds for popular sports such as football, basketball, baseball and hockey via Yahoo Sports. However, those located in NJ are now able to place wagers via BetMGM.
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So the land-based partnership rule does not apply. BetMGM operates via the Borgata license, and Yahoo won't need one.
Here is a brief description from the press release:
'Yahoo Sportsbook powered by BetMGM elevates the experience for sports fans, getting them closer to the games they're passionate about and closing the loop from content to transactions.'
Yahoo Sports Betting App Chat
In a nutshell, NJ sports betting fans can download or view the Yahoo Sports app and easily flip between the BetMGM odds and the media giant's sports news and fantasy games.
BetMGM gets creative with Yahoo deal
The Yahoo sportsbook announcement is not exactly one of those surprise announcements.
'Yahoo Sportsbook powered by BetMGM elevates the experience for sports fans, getting them closer to the games they're passionate about and closing the loop from content to transactions.'
Yahoo Sports Betting App Chat
In a nutshell, NJ sports betting fans can download or view the Yahoo Sports app and easily flip between the BetMGM odds and the media giant's sports news and fantasy games.
BetMGM gets creative with Yahoo deal
The Yahoo sportsbook announcement is not exactly one of those surprise announcements.
News of Yahoo teaming up with MGMfor sports betting came about in late October. The story did not include a launch date for the app, but referenced that it 'will take place next month.'
So here we are in the second week of November. And NJ is the first state to get this partnership going.
The attraction for MGM is the pure numbers that Yahoo generates on a regular basis. We are talking millions of active visitors to Yahoo Sports alone.
Granted, they are not all in the Garden State, but it's still a very impressive number.
Is Yahoo Sports Mobile App Free
Yahoo + BetMGM = sports betting
Is this a one-of-a-kind setup? Not really.
Yahoo Sports Betting App Cheat
A similar example is the connection between TheScore and TheScore Bet. The latter joined the market in September under the Monmouth Park license.
Yahoo Sports Betting App Games
Like Yahoo Sports, the Score is a sports news app with 4-5 millionmonthly active users.
So if a bettor reads news regarding LeBron James or Joel Embiid on theScore, and suddenly is intrigued to wager, it's one click away. This is where theScore Bet comes into play. And the same goes for Yahoo Sports fans who want to place a bet.
Of course, New Jersey will just be the first of many states where this Yahoo/BetMGM collaboration will exist. Future rollouts of this integrated sports and sportsbook app are in the works.
Yahoo Sports Betting App Live
In the meantime, Yahoo users can look forward to seeing betting and content experiences such as live events and productions. Alongside those BetMGM odds at Yahoo Sports.
